Egg Drop In The News

12th annual Easter egg drop sees 30,000 eggs dropped over Kochville Township


KOCHVILLE TOWNSHIP, Mich. (WJRT) - 30,000 Easter eggs rained down from a helicopter over Kochville Township Saturday.

It was all part of a massive Easter egg drop held by Life Church on Tittabawassee Road.

The event, now in its 12th year, is free and attracts families from across the area. It saw eggs dropped from a helicopter at the Saginaw church at different times for various age groups.

"We love to be able to bless the community, bring people out to Life Church and make some memories," said Dr. Jonathan Herron, a pastor at Life Church.

He estimates that each drop attracted around 4,000 people.

The Easter Bunny also made an appearance.

Sermon on the Beach

This past weekend I was away on a vacation with my wife in the Bahamas — it was awesome! Since I would be missing a Sunday morning at Life Church, I had already set up a guest speaker to speak in my absence. However, two days before speaking, my guest speaker had to pull out due to health problems. Suddenly I was without a speaker and Sunday was coming!

I improvised and filmed an entirely new message on the beaches of Paradise Island in the Bahamas. I was able to pull this off because of three things I had going for me:

  1. An amazing shooting location

  2. Technology for filming and uploading

  3. Knowledge of the Scriptures

LOCATION: Obviously the outdoors were working in my favor since we were in a tropical paradise. It was easy and simple to find quiet areas on the resort where we could film segments. From the ocean shore to a rocky enclave, we worked within the environment we were placed in (by “we” I mean my wife and I).

TECHNOLOGY: Thankfully I had remembered to pack my iPhone 14 to film on along with a Wireless Lavalier Microphone. My iPhone offered HD quality video recording on location. Because it had noise cancellation embedded in the mic, I was able to stand along the ocean’s edge with the shoreline roaring yet my voice being able to be heard clearly and crisply. Because it was wireless, this also allowed me to move around on-screen and not be stuck in one position. My iPhone had preloaded video-editing software so that I could re-order the filmed segments and add a few little graphics. Thanks to Dropbox, I uploaded the edited film on Saturday afternoon and a volunteer at Life Church downloaded the finished product, dropping it into ProPresenter for Sunday.

KNOWLEDGE: Being a student of Scripture paid off as I improvised 14 minutes of live teaching at several locations for the filming. We need to always get into the Word so that the Word can get into us. 1 Peter 3:15 says to always be prepared to share the hope that you have. Because we are currently working our way through the Book of Mark, I was able to dissect chapter 9 and keep up with the calendar structure.


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How to Quickly Reach People Far From God

I’m not concerned about being criticized for taking risks to reach people far from God.  I’m concerned about not being criticized.

Recently I was invited to teach a breakout session at a conference in Chicago based on my book, Holy Shift.  The topic was so popular among church leaders that we ran out of seats!

I had fun sharing my journey in comedy and ministry, the unique story God is writing at Life Church Michigan, and equipping church leaders in my jam-packed breakout with comedy tools that will help them reach more people far from God.

Because I love church leaders and I want to see you go further, faster, here is the full video as a free resource to your team!

CUT THE CHEESE: 3 STEPS TOWARD CREATING A NON-CHEESY RADIO SPOT FOR YOUR CHURCH

I’m a big believer in leveraging all media by all means to reach all people for the gospel. There’s just one thing that drives me crazy… Cheesy Christian Media.

Let’s be honest: if Christians excel in one area of media, it’s the cheese. We try to clumsily lump theological doctrine into 30 second church ads thinking that the goal is information-transfer.

Nope, sorry.

Effective advertising is more about connecting emotionally and relationally.
If you can touch the heart (or funny bone), you earn permission to invite people into your story.

 

First, here’s a recent spot:

Three steps we’ve learned in cutting the cheese:

1) KNOW YOUR AUDIENCE! 

This radio spot is not designed for deeply theological, life-long Christians.  In fact, I’ve already taken heat from over-saved Christians on the internet.  And I don’t care, because I’m not called to make men happy but instead to obey the Lord.

The message in this radio spot is aimed toward people who wouldn’t normally darken a church door.  When you know exactly who you are communicating to, it won’t bother you when the rocks come flying from outsiders.

2) CONSISTENCY BREEDS TRUST! 

When I lived in north-east Ohio, I was impressed by the media strategy of Knute Larson, a now-retired pastor of The Chapel. Over the course of many years, by consistently lending his own voice and personality to church radio and tv ads, people throughout the region began to trust Knute. Even people who never attended church began to naturally think of Knute as “their pastor.”

If they ever encountered a crisis in their lives, they knew Knute Larson and The Chapel were a safe place to go to for help. That’s my heart for Life Church in the Great Lakes Bay Region.  Consistency breeds trust.

Proverbs 22 says, “A good name is more desirable than great riches.”  Life Church has a strong reputation and name recognition among unchurched Millennials and Gen Xers in our region of Michigan as a safe, non-judgemental place to ask real questions about faith.  That is important to me as our church continues moving forward.

3) EXAGGERATE THE TABOO!  

In this 2017 ad, we were told by the radio station that we couldn’t say the full title of the movie in our radio ad for legal reasons.

What could have been a hurdle was instead turned into an opportunity.  

In my improv-comedy training, I learned about the power of exaggerating the taboo. I talk more about this in my first book, Comedy-Driven Leadership: there are no mistakes, only opportunities.

In this case, we thought it would be hilarious for our 60 second radio ad for a church to have words that are being beeped out.  It would actually make the radio spot more interesting, like playing a little game with the audience!

The result is a fresh and fun radio spot that is gaining traction in the Great Lakes Bay Region.  More people will feel welcomed at Life Church and the story of God’s love will echo into more hearts.

That One Time TINA FEY Helped Me Pick Out Panty-Hose

One Saturday night in the mid-1990's while working at The Second City comedy theater in Chicago, I received a phone call that I was being activated as an understudy for a

children’s theater performance the next day.

Somebody in the cast of the production was sick and so my moment in the spotlight was beckoning. I was excited until I realized that the production involved dressing up as a pirate and I needed to provide my own pantyhose.

Apparently Captain Hook had an inner diva.

Pantyhose, really? I’m a guy which means I have an allergy to Haines and don’t know the first thing about choosing pantyhose.

But here I was after working the late shift at Second City, clumsily fumbling through the pantyhose aisle of a Walgreens at 3 am. I think my Man Card was suspended for the night.

Luckily, two women walked into the Walgreens and came to my aid: Rachel Dratch and Tina Fey. I shared in my book, "Holy Shift," about how at this time in her life, Tina Fey was not big into parties after late night performances at Second City. Her regular rituals included renting movies at the local Blockbuster Video and grabbing a snack at the Walgreens across the street.

This is how she and Dratch found me.

I wish I could say it was one of my finer moments in life but there’s no way to spin it: I was a young college dude looking pathetic buying women’s pantyhose.

Tina and Rachel must have thought I was nuts and easily could have assumed the worst about me and walked away. Instead they walked toward me. Instead of talking ABOUT me, they chose to talk WITH me.

It didn’t hurt that they recognized me from Second City, so they came over to ask what I was up to.

After I explained my predicament in a way that only professional theater people can understand, Tina took a few minutes to choose just the right color and size of pantyhose for me to dress up in as a pirate the next day.

Yes, it’s true: Tina Fey helped me pick out pantyhose.

Actually purchasing the pantyhose was embarrassing. There is just no cool way for a twenty-year-old dude at 3 am to slyly hand over a pink package of Haines Hosiery Thigh-Highs

and declare with security in their own manhood, “It’s just something for the little lady at home.”

Yes, I may have looked odd or even a bit creepy from the outside

looking in.

The cashier didn’t crack a smile once during the checkout

process, he just stared at me in judgment. And I can’t blame him

for assuming the worst about me.

But isn’t that how we all react when we encounter something out of the ordinary without all the information on the situation?

What if we chose to believe the best about the people we encounter?

What if we eclipsed our inner judge with a presumption of compassion?

At Life Church Saginaw, we are willing to try anything and do

anything short of sin to engage people who normally will not darken a church door.

Having a whatever it takes attitude to reaching people

far from God has led us on some wild adventures.

One idea that has gained traction and successfully reached families in our region each year is our annual Easter Egg Helicopter Drop.

We invite folks to our church campus, throw a free party (remember, Jesus loved a good party!), and after they realize we are normal and harmless, we invite them back the next day for Easter services.

We have heard story after story of people becoming Christ-followers as a direct result of our Egg Drop!

As you can imagine, when you throw 50,000 eggs out of a helicopter, the media takes notice. Flying plastic eggs play well for local news cameras.

One year our Egg Drop even caught the attention of

newspapers throughout Michigan and The Christian Post, a national online publication. People far from God loved our heart and passion for serving area families. However, the online comments sections were filled with venom and judgment . . .

from other Christians.

As I read the first few comments from self-professing Christians,

I felt like a hemophiliac in a razor factory. Instead of talking

TO us, brothers and sisters in Christ were talking

ABOUT us on a public forum with assumptions that were not true.

The statements made about our church’s motives by people outside our church who claimed to represent the one true Church made people who go to church look stupid.

Assuming the worst can lead to unnecessary black-eyes within the Body of Christ. Friendly-fire is preventable. God gave us one mouth and two ears for a reason. It is always wiser to listen more than we speak.

Labeling people in public forums is not a sign of maturity—it’s a

preschool mentality. If we are unable to gather all the facts, then

our default as Christ-followers needs to be believing the best about people, not assuming the worst.

We have a fantastic team of Interns at Life Church who are learning and growing in their leadership skills. Part of the program is that we are intentionally providing a safe environment to make mistakes in.

We learn when we try.

When an intern makes a mistake in our church, we always believe the best. We walk alongside them, tell them to take a deep breath, and then we ask, “You’re okay, you tried something new, now what did you learn from that experience?”

Believing the best can be a game changer in your life and your

leadership. Jumping to positive conclusions creates energy, trust,

and forward movement in any ensemble. Believing the best helps

eliminate gossip and unnecessary drama.

Believe the best about the people you are partnering with and watch how your leadership climate shifts toward a stronger ensemble!

[ Excerpt from the book, "Holy Shift," by Dr. Jonathan Herron ]

HOW TO REPAIR A BROKEN RELATIONSHIP

- Conflict is inevitable but drama is a choice.

- Romans 12:18 - “If it is possible, as far as it depends on YOU, be at peace with EVERYONE!”

- it is never too late to become the person you were meant to be.

- Peace makers NOT peace fakers, absolutely not a peace breaker

- Conflict is required in any relationship.

- Jesus is your Guide, not just a good idea

- We are all very good at noticing others faults

4 huge ideas to remember on fixing relationships of all kinds, friendships, relationships, mentors etc.

1. I will get back to, not back at.

- 2 Corinthians 5:18-19

2. I will own MY slice of the blame pie.

- we're all jerks

- “Why do you see the speck that is in your brother’s eye, but do not notice the log that is in your own eye?” (Jesus in Matthew 7:3)

3. I will make the first move, regardless of who moved away first.

- Matthew 5:23-24

- I don’t want anything from you, I want something FOR YOU- peace, wholeness, reconciliation.

4. I will keep the door open and the welcome mat out.

- What do you do when someone is willing to talk about you, but not talk to you? Don't give up. Keep trying.

-Romans 12:18 - Jesus walked into hurt, to begin healing.